The AI Edge — AI build day · Sept 18, 2026

Downtown St. George at dusk, red rock ridge behind it — Right here in St. George. September 18th.

Honestly, you're a lot closer to this than you feel right now.

You've already been experimenting. A little ChatGPT here, a tool you caught on YouTube there, and somewhere in the middle of it you picked up the quiet feeling that everyone else has this figured out and you're the only one still winging it.

You're not. Most people are right where you are, because an endless stream of how-to videos was never going to carry anyone across the finish line. What actually gets you there is a single day where the tool gets built around your business, with people who do this for a living sitting right next to you, until it finally clicks. That's the whole idea here.

You'll leave with an assistant that actually does the work.

Not a chatbot you have to babysit. We show you how to wire AI into the tools you already use, your email, your calendar, your docs, so it can take real action for you instead of just talking about it. Then we point it at the stuff stealing your time.

The modern atrium at Dixie Technical College

It briefs you every morning

Before you're even at your desk, it has read the inbox and the calendar and sent you a plain-english rundown: what matters today, what needs a reply, and what slipped through yesterday.

It handles the small stuff

Drafting the replies, chasing the follow-ups, turning your rough notes into the actual document. The ten little tasks you keep doing at 10pm, done before you get to them.

It runs the reports you never get to

The weekly numbers, the pipeline check, the summary you always mean to pull. It gathers it and drops it in your inbox, on schedule, without you asking.

By the end of the day it is live and running. It feels like you finally hired the assistant you have been meaning to, except this one works while you sleep.

Reserve your seat Bring a laptop and one real problem. We handle the rest.

You've been to the conference before. You know how it ends.

You leave fired up with a notebook full of tools, and by next week you're right back where you started. We built The AI Edge to end the other way. You don't just hear about AI. You build something real before you go home.

The usual AI event

You sit and watch experts talk on a screen
Big names quietly selling from the stage
A notebook full of tools you'll never open again
You leave inspired, then get stuck by Monday

A day at The Edge

You build a real AI assistant, live, in the room
Local practitioners teaching how they actually do it
A working tool plus a personal 30-day plan
You leave with momentum and a clear next step

You won't leave with a notebook.

Everything here ladders to the same three things: save time, save money, or finally scale without adding headcount.

Your asset

A working
AI assistant

Built around your business during the day, live and running by the time you leave. Not a demo you forget, the real thing, working for you Monday morning.

Your roadmap

A clear 30-day plan

The Coaching Lab sends you home knowing exactly what to do next, and in what order, without the overwhelm.

Your people

The room

A bench of Southern Utah's best AI builders, and a network of other owners walking the same path.

Your edge

Real clarity

You stop guessing. You leave knowing where AI genuinely fits in your business and what to reach for first.

83% of the small businesses that are growing use AI.
Of the ones shrinking? 55%.

Adoption doubled in two years. The businesses using it report higher revenue and better margins, and marketing teams alone see an average $47K a year. This stopped being hype a while ago. It's the line between the businesses pulling ahead and the ones quietly falling behind, and right now you get to choose your side of it.

No better place to do it, either. St. George was just named the number one small city in America to start a small business, in the fastest-growing metro in the West. The opportunity is sitting right here.

Reserve your seat

The region's best AI practitioners, in one room for one day.

We call them the Avengers of AI. No pitch-fests: everyone here teaches how they actually do the work, not how to buy their product, and every session is built so a first-timer walks away with something real.

Host & keynote

Jacob Amundsen

The build & the Coaching Lab

Marketer and AI trainer. Leads the live assistant build and sends you home with your 30-day plan.

Fireside

Ryan Kohler

GPT4Work · ApplicantPro

Founder of an Inc. 5000 company (12x) and one of Utah's most respected AI voices. Local to the region.

Breakout

Peter Fuller

The Workflow Academy

Zoho automation for business, government, and education. Deeply connected across the region.

Breakout

Rob Wintle & Joe

Lead Agentics

AI voice agents and follow-up systems that make sure a lead never goes cold.

Breakout

Christian Smith & Adam Steere

Teamembers.io

Custom AI builds shaped around how your business actually runs day to day.

Breakout

Matt Riley

ex-C-suite, Vasion

Big-picture AI strategy, Silicon Slopes marketing chapter, and a serious connector.

More of the bench announced soon, including a real business putting AI to work in a normal, everyday industry.