The AI Edge — Build your own AI assistant in a day · Sept 18

Downtown St. George at dusk, red rock ridge behind it — Right here in St. George. September 18th.

Honestly, you're a lot closer to this than you feel right now.

You've already been experimenting. A little ChatGPT here, a tool you caught on YouTube there, and somewhere in the middle of it you picked up the quiet feeling that everyone else has this figured out and you're the only one still winging it.

You're not. Most people are right where you are, because an endless stream of how-to videos was never going to carry anyone across the finish line. What actually gets you there is a single day where the tool gets built around your business, with people who do this for a living sitting right next to you, until it finally clicks. That's the whole idea here.

You'll leave with an assistant that actually does the work.

Not a chatbot you have to babysit. We show you how to wire AI into the tools you already use, your email, your calendar, your docs, so it can take real action for you instead of just talking about it. Then we point it at the stuff stealing your time.

The modern atrium at Dixie Technical College

It briefs you every morning

Before you're even at your desk, it has read the inbox and the calendar and sent you a plain-english rundown: what matters today, what needs a reply, and what slipped through yesterday.

It handles the small stuff

Drafting the replies, chasing the follow-ups, turning your rough notes into the actual document. The ten little tasks you keep doing at 10pm, done before you get to them.

It runs the reports you never get to

The weekly numbers, the pipeline check, the summary you always mean to pull. It gathers it and drops it in your inbox, on schedule, without you asking.

By the end of the day it is live and running. It feels like you finally hired the assistant you have been meaning to, except this one works while you sleep.

Reserve your seat Bring a laptop and one real problem. We handle the rest.

You've been to the conference before. You know how it ends.

You leave fired up with a notebook full of tools, and by next week you're right back where you started. We built The AI Edge to end the other way. You don't just hear about AI. You build something real before you go home.

The usual AI event

You sit and watch experts talk on a screen
Big names quietly selling from the stage
A notebook full of tools you'll never open again
You leave inspired, then get stuck by Monday

A day at The Edge

You build a real AI assistant, live, in the room
Local practitioners teaching how they actually do it
A working tool plus a personal 30-day plan
You leave with momentum and a clear next step

You won't leave with a notebook.

Everything here ladders to the same three things: save time, save money, or finally scale without adding headcount.

Your asset

A working
AI assistant

Built around your business during the day, live and running by the time you leave. Not a demo you forget, the real thing, working for you Monday morning.

Your roadmap

A clear 30-day plan

The Coaching Lab sends you home knowing exactly what to do next, and in what order, without the overwhelm.

Your people

The room

A bench of Southern Utah's best AI builders, and a network of other owners walking the same path.

Your edge

Real clarity

You stop guessing. You leave knowing where AI genuinely fits in your business and what to reach for first.

83% of the small businesses that are growing use AI.
Of the ones shrinking? 55%.

Adoption doubled in two years. The businesses using it report higher revenue and better margins, and marketing teams alone see an average $47K a year. This stopped being hype a while ago. It's the line between the businesses pulling ahead and the ones quietly falling behind, and right now you get to choose your side of it.

No better place to do it, either. St. George was just named the number one small city in America to start a small business, in the fastest-growing metro in the West. The opportunity is sitting right here.

Reserve your seat

The region's best AI practitioners, in one room for one day.

We call them the Avengers of AI. No pitch-fests: everyone here teaches how they actually do the work, not how to buy their product, and every session is built so a first-timer walks away with something real.

Host & keynote

Jacob Amundsen

The build & the Coaching Lab

Marketer and AI trainer. Leads the live assistant build and sends you home with your 30-day plan.

Voice agents

Rob Wintle

Lead Agentics

AI voice agents that qualify your leads in real time and book the appointment, so a lead never goes cold.

Voice agents & custom software

Joe Scaggs

Lead Agentics

Rob's partner at Lead Agentics. Voice agents that qualify and book your leads, plus custom software built to fit your business.

Operations

Adam Steere

Teamembers.io

An AI workforce that runs the routine work, follow-ups, approvals, and reporting, so operators get their time back.

Build it live

Matt Riley

Owner, Shastia

Runs the hands-on hour: the whole room inside his Lovable account, building a real working app from scratch. No code.

Security

Allan Fay

Cybersecurity, Ram Aerospace

IT manager at Ram Aerospace. How to put AI to work without opening the door to attackers, and keep your business, your data, and your customers safe.

Rank with AI

Mark Whitehead

GM, Owl Labs

How to get found in the age of AI. SEO and AEO, and how to rank when your customers ask an AI instead of a search box.